In an era propelled by technology, user experience (UX) and interaction design sit at the heart of successful products, effective communication, and seamless service encounters. The User Experience & Interaction Design Section focuses on developing a deep understanding of users’ needs, behaviours, and emotions, then translating this knowledge into intuitive, engaging solutions that deliver value—whether for public-information delivery, brand storytelling, user education, or behavioural guidance. We invite contributions that showcase innovative UX research methods, exploratory interaction-design patterns, and the use of emerging technologies to create experiences that communicate and resonate powerfully.